Water AMA- Water Makes You Hotter Campaign

People aren’t drinking enough water—not just because they find it boring, but because taking care of basic necessities feels monotonous. Our campaign tapped into this deeper issue of neglect and reframed hydration as an act of self-care that makes you look and feel your best.

With bold visuals, playful messaging, and high-energy execution, we positioned drinking water as an essential part of being effortlessly cool.

We brought this to life through:

• A Poster Ad – Vibrant, eye-catching imagery that made hydration feel aspirational and fun.

• A Video Ad – A punchy, young visual piece reinforcing the message: Water Makes You Hotter.

• A Festival Activation Concept – I designed and developed this interactive experience to make drinking water engaging at a music festival. The concept included a neon-lit hydration station using Adobe Firefly that adapted in real-time to festival-goers' energy, creating a dynamic and immersive atmosphere. Branded water bottles and an interactive photo booth encouraged social sharing, turning hydration into a viral moment.