Barbie’s Dream Charms- New Product Development

During my advertising strategy and creative development course, I created Barbie’s Dream Charms, a limited-time cereal collaboration between General Mills and Mattel.

Strategically, I leveraged the Barbie movie’s cultural momentum to propose a high-yield co-branding opportunity.

My art direction catered to Barbie’s nostalgic brand and youthful audience, using vibrant visuals, playful typography, and interactive packaging. This project showcased my ability to merge strategy with creative execution for a market-driven brand extension.