here is where the strategy meets the creative

  • Art Direction: Connie Duopu

  • Art Direction: Connie Duopu

  • Art Direction: Connie Duopu

Challenge->

The modern dating scene is in shambles, with most matches never even making it out of the DMS.

Where are the butterflies, the excitement, the painfully awkward moments that lead to love or a funny story for the books?

Bumble isn’t afraid to address the elephant in the room—Bumble is here to help lift the weight off your shoulders

Bringing you closer to your community by offering a well-rounded, safe dating experience.

Insight->

Young people don’t know what it truly means to date, they need a helping hand.

Big Idea->

Let's bring real dating back, starting with real dates. Dates take you on an adventure, dates that take you out of the digital world and into the real world with someone new.

SMP->

Do More Than Match—step out of the chat and into the world of meaningful connections and experiences.

I built the strategy for the Bumble campaign around the foundational tagline, Date > DMs,

which evolved into a broader message: "Do more than match."

Aiming to encourage users to transition from digital conversations to real-life connections,

fostering meaningful experiences beyond the app.

My team developed a series of PR boxes designed to inspire and facilitate in-person dates,

reinforcing that genuine connection happens outside the digital world.

  • Feast and Frolic

    Art Direction: Ryan Piotraschke

  • Are We Really Strangers?

    Art Direction: Ryan Piotraschke

  • I'll Build You Flowers

    Art Direction: Ryan Piotraschke