Do More Than Match – Bumble Campaign

The modern dating scene is in shambles—most matches don’t even make it out of the DMs. Ouch. Do More Than Match flips the script, pushing past digital small talk and into real-life adventures.

Through Dates > DMs, a concept I developed to guide strategy, I shaped an art direction that merges cheeky, irreverent storytelling with dynamic, activity-driven imagery. Do More Than Match taps into Gen Z’s Tumblr-coded nostalgia while embracing a contemporary edge—pairing candid, unfiltered moments with punchy, text-driven narratives.

With vibrant visuals, witty copy, and an effortlessly cool yet relatable tone, Do More Than Match positions Bumble as more than just an app—it’s a gateway to meaningful experiences in the search for connection.