Client: Land O’ Lakes

The Day-in-the-Life map I presented uniquely represents Land O' Lakes' key purchasers, Retiree Rob, and Dedicated Deb, whose routines align seamlessly with Simmons’s data on the target audience’s psychographics and behaviors.

By showcasing how these personas—Retiree Rob (69, male, former truck driver, $70,000 income) and Dedicated Deb (52, female, $80,000 income)—interact with the Land O’ Lakes brand in their everyday lives, I’ve illustrated new opportunities to strengthen our connection with the brand.

The personas reflect key themes of tradition, warmth, and freshness, central to Land O’ Lakes. This approach ensures that our target audience is accurately represented and that the campaign effectively captures the essence of the brand.